About Powerscore

Built by event people,
for event leaders.

Powerscore was created by a founding team with deep experience across exhibition organising, event technology, data capture and strategic portfolio decision-making.

We understand the pressure event leaders face because we have lived inside the industry. From growing major exhibitions and managing commercial teams to building event technology platforms and supporting organiser decision-making, Powerscore was designed around a simple belief: instinct is powerful, but it becomes even stronger when it is supported by structured, comparable intelligence.

See how Powerscore worksMeet the founding team
Event industry professionals in conversation
Purpose

Why we built
Powerscore

Great organisers already make good decisions. They know their markets, understand their exhibitors, listen to visitors and read the signals that surround every show.

But as portfolios grow, markets shift and stakeholder expectations become more complex, even experienced leadership teams need a clearer way to see what is really happening across their events.

Powerscore was created to give event leaders a structured view of stakeholder perception, commercial confidence and portfolio opportunity. It helps organisers turn feedback from exhibitors, visitors and internal teams into a clear diagnostic that can be understood, discussed and acted on at leadership level.

The goal is not to replace organiser instinct. It is to sharpen it.
Origins

Built from inside the exhibition industry

Powerscore has not been developed from the outside looking in. It has been shaped by people who have spent their careers around exhibitions, event technology, data capture, commercial growth and organiser strategy.

That experience matters.

We know that every show has its own market context, history, commercial pressures and stakeholder dynamics. We know that growth is rarely driven by one simple metric. We also know that leadership teams need insight they can trust, not another long report that is difficult to translate into action.

Powerscore is designed for the realities of event businesses: fast-moving teams, complex stakeholder groups, board-level reporting, portfolio reviews and commercial decisions that need to be made with confidence.

Powerscore founding team
Leadership

Industry experience
behind the platform

The Powerscore leadership team brings together experience from exhibition organising, event technology, data capture and strategic advisory work. Each founder has worked closely with organisers and understands the commercial and operational complexity behind successful events.

Wilbert Heijmans
Co-Founder & CEO
wilbert@powerscore.netLinkedIn

Wilbert brings extensive experience across event technology, data capture and strategic business growth. As former Chairman of Info Salons Group, a major supplier to the event industry in the Middle East, he has worked closely with organisers on the systems, data and services that support successful exhibitions. Wilbert also brings valuable client-side experience, having held portfolio management roles with major organisers including VNU, Deutsche Messe and Messe Frankfurt, working across the Netherlands, China and the Middle East.

At Powerscore, Wilbert leads the overall vision for a platform that helps event leaders convert stakeholder intelligence into clearer strategic decisions.

Nathan Lloyd
Co-Founder & CMO
nathan@powerscore.netLinkedIn

Nathan brings senior organiser-side experience from one of the Middle East's major exhibition businesses. As former Chief Operating Officer and Group Marketing Director at Messe Frankfurt Middle East, he has worked across commercial strategy, portfolio growth, marketing leadership, event operations and stakeholder engagement.

His background gives Powerscore a practical understanding of how organisers think, how event portfolios are managed and how leadership teams use insight to support growth decisions. At Powerscore, Nathan focuses on positioning, market strategy and ensuring the platform speaks directly to the needs of event organisers.

Luca Biordi
Co-Founder & CTO
luca@powerscore.netLinkedIn

Luca brings deep technical and event industry experience, including his role as technical lead for Info Salons Group. His background sits at the intersection of event technology, data systems and platform development, giving Powerscore the technical foundation required to collect, structure and present stakeholder intelligence in a reliable and usable way.

At Powerscore, Luca leads the technology behind the platform, ensuring that the product is practical, scalable and designed around the realities of live event environments.

Philosophy

Respecting instinct.
Strengthening decisions.

The exhibition industry has always relied on experienced judgement. The best organisers understand nuance.

The conversations on the show floor, the mood of exhibitors, the signals from visitors, the pressure points inside the team and the commercial patterns that develop over time. Powerscore respects that judgement.

Our role is to add structure to it. By capturing stakeholder perception in a consistent way, Powerscore gives leadership teams a clearer view of where a show is strong, where confidence may be shifting and where action could unlock growth.

It is not research for research’s sake. It is intelligence designed to support better conversations, better priorities and better decisions.

3
Founding perspectives from inside the exhibition and event technology industry
360°
Stakeholder view across exhibitors, visitors and internal teams
1
Clear purpose: sharpen organiser instinct with structured, board-ready intelligence
Approach

Designed for leadership teams,
not just research teams

Traditional event research can be valuable, but it is often delivered as a standalone report. Powerscore is designed to go further.

01
A clear diagnostic view
Turns structured feedback into an organised view of where each show stands today, through the lens of stakeholder confidence, market perception and commercial opportunity.
Event-level
02
Portfolio-level intelligence
For leadership teams managing multiple shows, Powerscore enables performance comparison, pattern identification and prioritisation across an entire event portfolio.
Portfolio-level
03
Board-ready output
A structured layer of intelligence that supports strategic discussion without losing sight of the operational realities on the ground. Clear, actionable and ready for leadership review.
Strategic
Next step

A sharper way to understand
your shows

See how Powerscore worksStart with a single event diagnostic